I quit my job. The greatest success in my career.

I went on to the next journey. To myself this time. Away from a conditioned, stressed object to a self-determined person with a true why of life.

Being fascinated by the complexity of people, their stories and how they master their lives, I decided to turn my personal passion into my new profession: Personality Development. With the intention to learn more about people – about their thoughts, their feelings, and what drives them. In order to get a sense of why we do things the way we do them. That’s why I studied Life Coaching at the Dr. Bock Academy in Berlin.

I know what it’s like to start this personal process of change and I’m incredibly grateful for everything that has happened since then. From my own experience I know that the very first step is often the hardest. This inspired me to help others experience the same positive change for themselves. I support and empower individuals and teams to make their objectives tangible, in private as well as in professional contexts. My mission is to bring out the best in people and help them realise their dreams.

Since I have answered the important questions of life for me, the topic of sustainability has become an integral part of my life. I believe that personality development is the key to sustainability and my specialisation lies in coaching and consulting for sustainable development.

Besides my interest in people and sustainability, I like music, writing and traveling. Dance, yoga and board sports fascinates me and I am highly interested in health and nutrition. With GOODISM I want to create a life philosophy that stands for a better life in a better world.

“You can do better!” That is what my dad often used to say to me when I was a teenager. Now at last I understand what he really meant back then.


Since 2018 selfemployed

  • Life Coach, certified in accordance with the guidelines of the International Coach Federation (ICF) ||| Dr. Bock Academy in Berlin

  • Pro Bono Coach at OnPurpose, a social company that helps people to find work that matters in order to solve society’s most difficult problems

    Coach at indisoft, a certified educational institution in the field of professional qualification and continuing education


    Coach at Fair Coachings, a social Coaching platform that makes personality development accessible for all through fair prices

  • Coach at Heroes for Heroes, a coaching platform that opens up personality development to young people between 14-21 years

    Mentor at MentorMe
    , Germany’s largest independent professional support programme for women

    Volunteer at Café Grenzenlos,
    a project of the Psychosozialer Verbund Treptow e.V., which gives people with psychosocial disabilities the opportunity to participate in working life

    Member of Trainers, Coaches and Consultants Tribe ||| 
    TCC Tribe

    Freelancer Marketing Consulting, Account Direction, Project Management
    ||| selected projects for companies and agencies

2007 – 2018 Advertising & Marketing

  • Marketing Director & Brand and Communications Manager at Wakoopa (part of Netquest & GfK) ||| Amsterdam  |||
    Industry: B2B Mobile Technology, Market Research, Data Analysis, Consumer Insights

  • Account Management & Consulting in creative and digital advertising agencies for national and international brands |||
    Agencies: Grey, Geometry Global, Jung von Matt, Yours Truly ||| Hamburg, Germany

  • Dual studies/Trainee: Bachelor of Arts in Media Management ||| Hamburg School of Business Administration & argonauten G2 GmbH